This is a good example of some Viral Marketing. Well worth watching - enjoy:
http://video.google.com/videoplay?docid=-274981837129821058
Credit where it's due of course, this is where I found the link:
http://googleblog.blogspot.com/2006/10/domino-effect.html
And some details on just what Viral Marketing is:
http://en.wikipedia.org/wiki/Viral_advertising
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